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Commission caps

Posted by www.makanasolutions.com Admin on Fri, Feb 27, 2009 @ 12:49 PM
  
  
  
On an audio conference today and the topic of capping commissions came up. One of the callers, who is in HR, had just been told by her Finance department that they needed to cap commissions. Having been in sales my immediate reaction was a "thumbs down" to the phone. But that's just it, there is NO REASON if your sales compensation plans are developed correctly and modeled correctly that you should ever cap commissions. It's like telling a sales person to stop selling! What good does that do, especially in an economy like today's?

I was lucky enough to never have a max on my comp plan. I admittedly was never in risk of blowing my number away, I was pretty consistently 80-110% of goal. I think one quarter I hit 120% but that was a great quarter. But of my sales friends, I knew people that would hold PO's or tell customers to wait on purchases if they weren't going to make more money on their deals. And again, what does that do for the company? NOTHING.

Caps on sales commissions don't make mathmatical sense. If you believe sales comp drives behavior, then you are not going to get any revenue you do not reward for. Any additional comp you do pay should be more than offset by the incremental revenue, if it's not than maybe you should look at reducing the commission rate, but that isn't a cap.

But I am curious: Are people hearing this a lot from finance teams?


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COMMENTS

1. It's quite possible that Finance has already modeled the impact to sales of either lowering rates (negative) or leaving rates static, but capping comp (less negative) and chosen the lesser of two evils.  
 
 
 
Either way their revenue models, like everyone else's are indicating serious decline and as such warrants a serious effort to keep costs such as comp:sales (or my favorite comp:profit) in line. 
 
 
 
I agree the latter seems draconian, and the problem (from a Finance Dept. PoV) if they were to investigate further would probably be found in the 5-10% of top performers who costs the firm more by eating up more on a per revenue/per profit basis. 
 
 
 
2. Rolling out a change like this, in this millieu, where salespeople were already anticipating decreased sales will probably costs the firm more in lost sales in the long run but the caps are qunatifiable and are here and now staring the finance guys right in the face. 
 
 
 
3. ...if you believe sales comp drives behavior, then you are not going to get any revenue you do not reward for.(/i> 
 
 
 
I know a few marketing professionals who would vehemently disagree with the consequent of this conditional!!! 
 
 
 
Kerek Taylor 
 

posted @ Sunday, March 01, 2009 5:35 PM by Kerek Taylor


I never cease to be amazed by companies that reward sales success by cutting territories, cutting commission rates and generally dis-incentivising a well performing sales force. Why not just get rid of them; they're definately going away anyway. If they're not, they weren't the ones that brought up the issue in the first place.

posted @ Tuesday, March 03, 2009 3:46 PM by Tim Sudderth


Commission plans say a lot about the insecurities of management and their own compensation. The sales leadership is never the ones pushing a commission cap. It is always Finance and Operations. When an organization doesn't have compensation plans that win for department leaders, they ultimately ensure that others in the organization are equally bad. It also says a lot about how the organization views sales. 
 

posted @ Monday, July 19, 2010 12:27 PM by Brad Morrison


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